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The Fundraising Genius Masterclass
Course Overview
How to Get the Most from the Course
Step 1: Getting Started
Raise More Money! How to Get Started (2:44)
Designing Great Experiences for Your Donors (6:59)
The Tools You Should Be Using at Each Donor Stage
How to Assess Your Development Strategically (9:25)
Why Buy-in is Everything (and how to get it!) (9:22)
EXERCISE: Mapping the Value of Your Fundraising Programs
EXERCISE: Diagnosing Your Donor Experience
Step 2. How to Seriously Grow Your Donor List
Introduction to Building Bigger Audiences (2:15)
Secrets of Crafting Content that Attracts Donors
Need to Grow Your Donor Base Fast? Here's How! (13:46)
Using Transparent Communications to Increase Donor Loyalty
Go Viral! Understanding and Leveraging Social Networks (10:57)
How to Create Partnerships of Real Value
How to Know if Crowdfunding is Right for You (13:59)
EXERCISE: Mapping Your Content Mix
EXERCISE: Your Ultimate Guide to Finding New Donors
EXERCISE: Building Your Audience with Viral Referral Programs
Step 3: Getting Your Donors to Give More
Introduction to Higher Giving (2:24)
Understanding the Dynamics of Retention
Donor Segmenting Part 1: How to Segment Effectively (22:15)
Donor Segmenting Part 2: Using them to Raise More Money (20:48)
The 4 Design Secrets that Get People to Give More Money (17:57)
How to Effectively Prime Your Donors for Giving (4:46)
20+ Copywriting Tips for Getting Bigger Gifts
EXERCISE: Fix a Bad Online Giving Experience
EXERCISE: Real-world Donor Segmentation Case Study (20:22)
EXERCISE: Listening to Your Donors
Step 4: Optimizing and Automating
Why Your Fundraising Needs a Growth Model (19:58)
Your Ultimate Guide to Fundraising Automations
3 Questions You Have to Answer Before Optimizing Anything
The Metrics You Should be Tracking (but probably aren't) (10:03)
What's Next? 5 Important Predictions for Fundraising (20:05)
EXERCISE: Setting Up Super Useful Fundraising Automations
EXERCISE: Calculating Your Fundraising Growth Opportunity
EXERCISE: Optimizations for Each of Your Donor Phases
Conclusion
Conclusion: A letter from Kyle Crawford
Quiz (Must be completed if you're seeking continuing ed credits)
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How to Assess Your Development Strategically
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