The Fundraising Genius Masterclass

Raise More Money with New Strategies from the Best Fundraisers

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Fundraising is changing fast!

If somebody tells you otherwise, politely turn and walk the other way. Fundraising is an all-out hustle, and it’s getting more and more competitive every single day.

So the last thing you should be doing is using the same outdated approaches as everyone else.

The best fundraisers have a toolbox full of strategies.

You should too.

In the Fundraising Genius Masterclass we’ll show you how your nonprofit can truly stand out from the crowd, find and keep more of your great donors, and get your supporters to give you bigger gifts.

(We’ll even show you how to automate the boring parts of your job so you can focus on what matters most.)

You will have immediate access to everything...

      • 24 exclusive fundraising lessons
      • 11 custom resources (case studies, exercises, etc.)
      • 30 minute personal one-on-one call
      • 6 continuing ed credits (CFRE, etc.)
      • Ongoing invites to private strategy calls
      • Plus, any resources added in the future


The Fundraising Genius Masterclass consists of four comprehensive sections, each with video lessons, written lessons, and hands-on resources for you to use with your team.

Section One


Learn how to assess and approach your fundraising overall.

Want to make better strategic decisions about how you're allocating fundraising resources? as well as understand what parts are raising the most and making the biggest impact? We’ll walk you through different techniques for assessing your organization’s current approach, and guide you through how to use the tools, guide the conversations, and get buy-in for your solutions.

You will learn about:

  • Mapping your fundraising to maximize impact and revenue
  • Designing and improving your donor experience
  • Using new tools to convert more people at each donor stage
  • Gaining buy-in for your new fundraising initiatives
  • And much, much more!

Section Two


Learn how to attract and grow a huge audience of passionate supporters.

With more donors jumping from cause to cause these days, it is more and more important that you learn how to attract many more donors than you’re losing. This section will cover a number of applied techniques for attracting and converting more people to your organization’s cause. You’ll learn the most effective techniques for building up a huge audience, and getting more people to not just cheer you on, but give meaningful gifts to your work.

You will learn about:

  • Finding 1,000+ new ideal donor prospects
  • Developing a content strategy that attracts a huge audience
  • Assessing and leveraging partnerships to raise money faster
  • Using referral programs and storytelling to find new donors faster
  • Deciding if crowdfunding is right for your organization
  • Plus, even more!

Section Three


Learn how to use bigger gifts and better retention to boost the lifetime value of your donors.

The biggest secret behind all successful growth strategies is the ability to retain more supporters. It costs far less to keep somebody giving to you than to find and convince somebody new. Yet a lot of organizations are struggling really badly to keep their donors from year to year. This section dives into the science and strategies behind raising more money by retaining donors longer and getting them to give bigger gifts.

You will learn about:

  • 3 strategies for boosting each donor's lifetime value
  • Integrating donor retention strategies throughout your donor experience
  • Segmenting your donors for more effective campaigns
  • Using priming to retain donors
  • Designing giving pages to boost online gift size
  • And much more!

Section Four


Learn to apply multiple strategies into a scalable system for fundraising growth.

Have you ever wondered how the best fundraisers make it look so easy? This section will show you how they do it, by demonstrating how you too can unlock exponential fundraising growth by making tweaks throughout your fundraising program that lead to bigger returns. This is the secret sauce of successful fundraising!

You will learn about:

  • Boosting conversion rates through donor cycles
  • Using easy automations to do more in less time
  • Tracking your most important fundraising metrics
  • Prioritizing fundraising tasks for optimization
  • Major trends impacting fundraising in the future
  • Plus more!


10+ Tools, Templates, & Case Studies

We’re giving you an extensive collection of custom resources throughout the masterclass so you can apply the new approaches right away.

  • GUIDE: Optimizations to Use for Each and Every Donor Phase
  • GUIDE: Setting Up Your Fundraising Automations
  • GUIDE: Your Ultimate Guide to Finding New Donors
  • TEMPLATE: Mapping the Value of Your Fundraising Programs
  • TEMPLATE: Mapping Your Communications Strategy
  • EXERCISE: Diagnosing Your Donor Experience (from their perspective)
  • EXERCISE: Building Your Audience with Viral Referral Programs
  • EXERCISE: Getting the Right Feedback from Your Donors
  • TOOL: Calculating Your Fundraising Growth Potential
  • CASE STUDY: Using Donor Segments to Encourage More Giving
  • CASE STUDY: Improving a Poor Online Giving Experience

This Course is Packed with What You Need!


Your Instructor

Kyle Crawford
Kyle Crawford

Kyle Crawford is CEO of Fundraising Genius, an innovative platform for helping nonprofits raise money more effectively. Kyle has deep roots in the nonprofit and social innovation fields, having launched the global social innovation community Dwilly, as well as worked on major initiatives in healthcare, capacity building, disabilities, and more. Kyle has consulted, advised, and taught leaders from organizations such as MIT, United Way, and The Forbes Funds, and has presented at conferences of all sizes.

Frequently Asked Questions

What do I get when I join?
You get access to everything in the course, including 20+ lessons and 10+ custom tools, guides, and resources.
Can I get a money-back guarantee?
Yeah. If you are unsatisfied with your purchase, contact us in the first 30 days and we’ll give you a full refund.
What if I get stuck somewhere?
Don't worry! We walk you through everything you need to know. And you can always send us an email if you have questions and we'll respond to you directly.
When does the course start and end?
The course starts and ends whenever you want it to - you can move through it at the pace that's best for you.

You can raise more money.

The best fundraisers know raising more money requires new approaches. You need to have the right strategies - big and small - to succeed.

If your organization is hoping to bring in more money this year, you’re not going to want to miss your opportunity to enroll in this exclusive Masterclass.

Join the course

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