Course Overview
Step 1: Getting Started
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Raise More Money! How to Get Started (2:44)
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Designing Great Experiences for Your Donors (6:59)
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The Tools You Should Be Using at Each Donor Stage
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How to Assess Your Development Strategically (9:25)
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Why Buy-in is Everything (and how to get it!) (9:22)
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EXERCISE: Mapping the Value of Your Fundraising Programs
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EXERCISE: Diagnosing Your Donor Experience
Step 2. How to Seriously Grow Your Donor List
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Introduction to Building Bigger Audiences (2:15)
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Secrets of Crafting Content that Attracts Donors
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Need to Grow Your Donor Base Fast? Here's How! (13:46)
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Using Transparent Communications to Increase Donor Loyalty
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Go Viral! Understanding and Leveraging Social Networks (10:57)
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How to Create Partnerships of Real Value
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How to Know if Crowdfunding is Right for You (13:59)
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EXERCISE: Mapping Your Content Mix
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EXERCISE: Your Ultimate Guide to Finding New Donors
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EXERCISE: Building Your Audience with Viral Referral Programs
Step 3: Getting Your Donors to Give More
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Introduction to Higher Giving (2:24)
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Understanding the Dynamics of Retention
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Donor Segmenting Part 1: How to Segment Effectively (22:15)
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Donor Segmenting Part 2: Using them to Raise More Money (20:48)
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The 4 Design Secrets that Get People to Give More Money (17:57)
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How to Effectively Prime Your Donors for Giving (4:46)
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20+ Copywriting Tips for Getting Bigger Gifts
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EXERCISE: Fix a Bad Online Giving Experience
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EXERCISE: Real-world Donor Segmentation Case Study (20:22)
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EXERCISE: Listening to Your Donors
Step 4: Optimizing and Automating
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Why Your Fundraising Needs a Growth Model (19:58)
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Your Ultimate Guide to Fundraising Automations
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3 Questions You Have to Answer Before Optimizing Anything
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The Metrics You Should be Tracking (but probably aren't) (10:03)
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What's Next? 5 Important Predictions for Fundraising (20:05)
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EXERCISE: Setting Up Super Useful Fundraising Automations
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EXERCISE: Calculating Your Fundraising Growth Opportunity
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EXERCISE: Optimizations for Each of Your Donor Phases
Conclusion
